I think keeping a theme running from the back to the front is an important thing like this James Morrison album has. The images shown on this digipak are very calming with the clouds and the green grass which are convention of the genre of James Morrison's music which is calm and gentle.
Dark text is use mainly because of the lighter background but it could also suggest there is a darkness to some of the songs that are featured on this album but the text colour does have a gradient to it so the could be a mix of happy and sad. The main image on the front of the digipak is a close up of the artist face, there isn't much expresion shown by him, he just looks quite distant but a little sad. The songs on this album are very melo, on the edge of being sad except a few songs so i would say the conventions of the album cover corespond with the genre of music.
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