Target Audience Member Profile
Tom Burley
Age - 17
Media Student
Likes - Playing electric Guitar, listening to music, film.
Music - Acoustic, Pop, Rock
He likes lots of types of media music videos , films mainly.
Tom is a typical target audience member for us, he is the kind of person we will be aiming our music video at.
Target audience Questionnaire evaluation Yes = I
No = X
Q1 Gender
M IIIII III
F IIIII II
Q2 AGE
11-15
16-25 IIIII IIIII III
26-50 I
50+ I
Q3 genre
Pop IIIIIIII
Rock IIIIIII
Rap IIII
Blues II
Heavy metal
R&B IIII
Folk I
Classical II
Other IIIIII
Q4
1-3 IIIIII
4-7 IIII
8-11 I
12+ IIII
Q5
Varied shots IIIIIIIIIII
Animated sequences
Exotic locations III
Nudity III
Narrative IIIIIIIII
Choreography IIIIIIII
CGI
Violence I
Q6 is narrative important
IIIIIIIIIIIIIII
So here is what our target audience thought of our questions. We have altot of 16 - 25 year olds, so a farley young group which we will be aiming our video at but they all have quite a varied taste in genre's, a strong pop and rock group though so they should like our song choice. Most of the target audience like to watch music videos, 6 of the 15 we asked watch 1-3 videos a week, 4 of them watch 4-7 a week, 1 of they watch 8-11 a week and 4 of them watch over 12 music videos a week witch is quite alot of TV. The next question was directed more at the making of the video side of things "Do you think a narrative is important in a music video and why?". Heres what they thought, most of them think Varied shots are important because it "makes the video more interesting", non of them were to keen on animated sequences, exotic locations wasnt top of the list really either with 3 of the 15 thinking it was an important factor, nudity wasnt an esencial feature either with just 3 of the boys giving it a tick, narrative has quite alot of importance to our target audience with 9 of them ticking it and some of them said "it helps to comlete the video and keeps people watching", Choreography was another one with lots of hits but we think it will be diffeicult to pull of witch this song and limited people who could perform, CGI was much of a big thing here so are target audience dont want any big explotions and finally violence with one person givingit a mark isnt an important feature in a music video either. so we have alot of helpfull infomation here that will help us decide of some things so that we can please our audience.
So here is what our target audience thought of our questions. We have altot of 16 - 25 year olds, so a farley young group which we will be aiming our video at but they all have quite a varied taste in genre's, a strong pop and rock group though so they should like our song choice. Most of the target audience like to watch music videos, 6 of the 15 we asked watch 1-3 videos a week, 4 of them watch 4-7 a week, 1 of they watch 8-11 a week and 4 of them watch over 12 music videos a week witch is quite alot of TV. The next question was directed more at the making of the video side of things "Do you think a narrative is important in a music video and why?". Heres what they thought, most of them think Varied shots are important because it "makes the video more interesting", non of them were to keen on animated sequences, exotic locations wasnt top of the list really either with 3 of the 15 thinking it was an important factor, nudity wasnt an esencial feature either with just 3 of the boys giving it a tick, narrative has quite alot of importance to our target audience with 9 of them ticking it and some of them said "it helps to comlete the video and keeps people watching", Choreography was another one with lots of hits but we think it will be diffeicult to pull of witch this song and limited people who could perform, CGI was much of a big thing here so are target audience dont want any big explotions and finally violence with one person givingit a mark isnt an important feature in a music video either. so we have alot of helpfull infomation here that will help us decide of some things so that we can please our audience.
You need to be a bit more analytical with these results, and what ideas did they give you? Did you have any ideas that changed because of the feedback you got? And who exactly is your target audience for this video?
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